You should analyse at least 3 music videos on your blog. They should be from a similar genre of music to the one you intend on working in.
You should embed the video of each track into your blog along with a title of the song and artist to make it clear what you are analysing. For each video you need to make sure you don’t just describe what is happening in each video, but instead are making analytical comments about the following features using key media terminology
· Camera movement, shots, angles
· Editing transitions, special effects
· Mise-En-Scene (colour, costume, props, location, facial expression etc)
· Representation – how the artist / band / characters are represented through these technical elements above
· Dominant Ideologies – what ideologies are presented in the video, are they dominant ideologies or not?
· Genre of the music and how this is signified in the video (eg iconography, colour, people etc)
· Intertextuality – whether the video features any intertextual references, where, to what and why?
· Audience reception – how might an audience react to or view the video (Stuart Hall’s theory of preferred reading)
· Why might an audience watch / enjoy this video (Uses & Gratifications etc)
· Can Andrew Goodwin’s theory be applied to the video, if so, where?
· Can Laura Mulvey’s theory be applied to the video, if so, where?
· Are there any Binary Oppositions in the video (Levi Strauss theory), if so, where?
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