For this section you need to show knowledge and understanding of these two theories. Use the internet to carry out research into the theories and then write IN YOUR OWN WORDS what these theories state about music videos, giving examples of real music videos that demonstrate each point.
The entry can be done as a written entry on the blog with video clips embedded into it, or a Powerpoint / Prezzi presentation with screen shots from music videos to demonstrate each point.
Andrew Goodwin – BRIEF overview. You need to expand on these points, explain what is meant by each one and provide your own examples.
Music videos demonstrate genre characteristics.(e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).
There is a relationship between lyrics and visuals. The lyrics are represented with images.(either illustrative, amplifying, contradicting).
There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.(either illustrative, amplifying, contradicting).
The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
There are often intertextual reference (to films, tv programmes, other music videos etc).
Laura Mulvey – BRIEF overview. You need to expand on this and explain each point, providing your own examples.
· One part of her male gaze theory suggests that the camera / audience always represents a heterosexual man’s perspective of the scene objectifying women.
· Another part of her male gaze theory suggests that women are only portrayed as one of two possibilities. Either a virginal innocent character or a sexy “whore” (her words, not mine)! This is called the virgin / whore dichotomy.
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