AUDIENCE QUESTIONNAIRES & ANALYSIS OF RESULTS

For this task you need to in GROUPS create a questionnaire to hand out to your target audience to help you decide on plans for your music video. Ideally your questions should fit on one side of A4 and have both multiple choice questions and spaces for more open answers to particular questions.
You should have 2-3 questions that allow you to find out who it is filling in your questionnaire (e.g. age, gender, hobbies & interests etc)
You should have 2-3 questions to find out what music videos they like and why
You should have 1-3 questions to find out what they might look for in a new music video
You should then have a sentence or two telling the audience about the song you are making a video for and what genre it falls into.
You should have 3-5 questions to find out what they think about your ideas for your music video. You might suggest some different locations and ask them their favourite. You might have pictures of several different possible main singers and ask them to choose their favourite. You might also ask them to give their own ideas for your magazine at the end.
Once printed you will ask at least 10 people to fill the questionnaire in. The people you ask should be people in your target audience profile. The filled in questionnaires need to be scanned in, and uploaded on to your blog.
Example of multiple choice question
Which of these locations would be good for a music video about lost love? (choose your favourite two)
Theme Park
Bar / Restaurant
School
Park
Beach

Example of an open question
Describe below what you think of my music video idea including suggestions about what I could improve.



Then INDIVIDUALLY you need to analyse the results of your questionnaire. You should do this in the following ways.
Create bar charts or pie charts to show some of your results
Write about what you have found out

Your charts could show the percentages of what answers were given. Charts will only be possible for the questions you asked that had multiple choice answers. You can also write about how the results will influence you in the making of your music video.
Example of Chart and Writing about results

Question: What is the main factor influencing your decision to buy a new magazine?
The results here show that the beach was by far and away the most popular choice for a location for filming so we intend on basing most of our filming on Brighton Beach. However we will also include smaller elements of the park as well as this was the next favourite.
15 people chose the beach
4 people chose a theme park
4 people chose a school
5 people chose the park

The results of your questionnaires can be written directly in to your blog with charts embedded as pictures, or it could be a word document printed out and scanned in.