EVALUATION QUESTIONS

As INDIVIDUALS you will complete the 4 evaluation questions and a “summing up” of your answers as well at the end. ALL answers must include a variety of multimedia content, in particular screen shots of your video, clips of your video, images of your digipak and advert, photos from the filming, editing etc.. You will be marked on the following things:

· Your understanding of music video style and conventions
· Your understanding of how technologies have helped you with this unit
· Your understanding of how you have linked your music video with the digipak and advert
· Your understanding of the importance of audience feedback
· The structure and communication of your evaluation
· Your use of images, videos, and other embedded multimedia content in your evaluation

QUESTION 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?

For this question you need to discuss the following
· What did you learn about what the conventions were of real music videos? And what music video conventions you have included / not included and why
· What did you learn about real music genre conventions and what genre conventions have you included / not included and why
· What did you learn about real Digipak conventions and what digipak conventions have you included / not included and why
· What did you learn about real Advert conventions and what advert conventions have you included / not included and why
· How your use of conventions might attract or appeal to an audience
· Have you adapted any conventions on any of your three products and if so, why?
Whilst answering this question you could include pictures / screen grabs of real products, along with pictures or screen grabs of your products to compare and contrast the similarities and differences.

QUESTION 2
How effective is the combination of your main product and ancillary texts?

For this question you need to discuss the following:
· How have you created a “brand identity” across your music video, digipak and advert? Similar images, colours, wording, style etc?
· How do you think your digipak design will “sell” the song / album to the audience?
· How do you think your advert will “sell” the digipak to the audience?
· What elements of your advert and digipak communicate the genre of the music video and the style of the band?

Whilst answering this question you must use screen grabs / images from your products to show the clear links, and analyse how they will appeal to an audience. You could even complete a radial analysis of the digipak and advert to show the appeal in more detail.

QUESTION 3
What have you learned from your audience feedback?

For this question you need to discuss the following:
· What positive comments your peers, teachers, focus group had about your video
· What negative comments were made by your peers, teachers, focus groups
· How those comments might change the way you work in the future as a group or an individual
· What the comments taught you about the process of producing and editing a music video

Whilst answering this question you could use screen grabs and clips from your focus group, screen grabs of comments left on your blog by other students / teachers, quotes from your friends etc. If they comment on something specific they liked or disliked you should include an image or clip of this to demonstrate what they are talking about.

QUESTION 4

How did you use media technologies in the construction and research, planning and evaluation stages?
For this question you need to discuss the benefits, and difficulties of using the following technologies. How have they helped you as students to produce better work? Remember to focus on all 3 parts of the process from planning, to production and through to evaluation:

· Blogger
· Prezzi
· Wordle
· IPads / Mobile Phones
· Digital Cameras
· Digital editing like Final Cut
· Digital photo manipulation like Photoshop
· Digital Audio recorders for Director’s commentaries
· Web 2.0 sites such as You Tube, Facebook, etc

Whilst answering this question you need to include pictures of the technologies, images of you and your group using them, screen-grabs of the software in use, print screens of websites you have used etc

SUMMING UP
Using Prezzi, produce a presentation that sums up your answers to all 4 questions, with images included. This should be the last entry on your blog.