As a GROUP, you need to carry out one final focus group to find out what your audience thought of your finished video. You will show the group of people your finished video, digipak and advert and then sit them down to discuss it on camera. You will have around 5 key questions prepared that are “open “ questions allowing for descriptive answers and then film the group discussing what their opinions are about these questions.
To do this you will need a camera and tripod, a quiet room, and 4-6 people willing to take part on camera (not people from your group).
Good questions to ask are things such as:
· What did you like about our video? (repeat for digipak / advert)
· What did you think could be improved in our video? (repeat for digipak / advert)
· What were your favourite parts and why?
· What sort of image do you think we have given the artist / band?
· Would you buy this album as a result and why?
And so on…
You need to make sure the camera is as close as possible to the group to pick up their audio clearly. This focus group video then needs to be uploaded into Final Cut (edited if you wish) and then exported as a video clip (see Jason for help). The video clip then needs to be embedded into your blog.
As INDIVIDUALS you then need to add a comment in afterwards summing up:
· What you have learned from your focus group about your video
· What you might do differently next time
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