For this task as a GROUP you need to get a group of people together (preferably from your target audience profile) to have a filmed group discussion as research. You will have around 5 key questions prepared that are “open “ questions allowing for descriptive answers and then film the group discussing what their opinions are about these questions.
To do this you will need a camera and tripod, a quiet room, and 4-6 people willing to take part on camera (not people from your group).
Good questions to ask are things such as:
· Here is our idea (tell them), what do you think about it? What could be improved?
· What locations do you think would be good to film in for our song?
· What images / storyline do you imagine for our song choice?
· What are your favourite music videos and why?
· Is there anything you hate in particular music videos and why?
And so on…
You need to make sure the camera is as close as possible to the group to pick up their audio clearly.
This focus group video then needs to be uploaded into Final Cut (edited if you wish) and then exported as a video clip (see Jason for help). The video clip then needs to be embedded into your blog.
As INDIVIDUALS you then need to add a comment in afterwards summing up:
· What you have learned from your focus group
· How you will apply this to your music video production etc
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