DESCRIPTION OF YOUR TARGET AUDIENCE

For this section you must identify your target audience in as much detail as possible. This would ideally be done as a Prezzi Presentation embedded into your blog, or an audio file like a podcast, embedded into your blog, preferably with pictures embedded too. When describing your target audience for your music video you need to include:

· Age
· Gender
· Social Demographic (eg ABC1C2DE)
· Occupation
· Interests eg hobbies, fave films, fave tv etc
· Other favourite artists / music
· What Uses & Gratifications will your music video offer to your audience?
· What solutions will your music video offer to their problems (Utopian theory)