Many music companies product adverts for new albums which get placed in magazines prior to its release. It is normally A4 in size and is designed to promote the band’s new album so it will sell more copies. You will make one of these as a GROUP using Photoshop.
Conventions to think about including:
· An image of the band or artist
· An image of the digipak cover
· Release Date
· Review of the album / single by a newspaper or magazine
· Where the album or single can be bought or downloaded
· Website address for the band / artist
· Name of artist / band
· Name of single / album
· My Space or Facebook address for band / artist
It must have a recognisable link to the music video and digipak so you might think about using screen grabs from the music video, images of the artist / band in the same costumes as in the video, similar colours, effects etc..
Thursday, 6 October 2011
PRODUCTION OF YOUR DIGIPAK
A digipak is a card CD Case with folding parts. You will make one of these for your band as a GROUP. Your design can be laid out in several different ways depending on what you prefer. It should be created on Photoshop. Your final design needs a minimum of 4 squares. Some digipaks may have 6 squares.
Conventions to think about including:
· On the front pane, you might include the title of the band / artist, the name of the album or single, an image of the band or an image relating to the song, a mention of any bonus track or music video included in the digipak
· On the back pane, you might include a track listing, a bar code, institutional information such as a credit block or website etc
· On any of the inside panes you might include things such as the lyrics to the single, band information, images of the band / artist, a circular section where the disc would sit, etc
It must have a recognisable link to the music video so you might think about using screen grabs from the music video, images of the artist / band in the same costumes as in the video, similar colours, effects etc..
Conventions to think about including:
· On the front pane, you might include the title of the band / artist, the name of the album or single, an image of the band or an image relating to the song, a mention of any bonus track or music video included in the digipak
· On the back pane, you might include a track listing, a bar code, institutional information such as a credit block or website etc
· On any of the inside panes you might include things such as the lyrics to the single, band information, images of the band / artist, a circular section where the disc would sit, etc
It must have a recognisable link to the music video so you might think about using screen grabs from the music video, images of the artist / band in the same costumes as in the video, similar colours, effects etc..
PRODUCTION AND EDITING OF YOUR MUSIC VIDEO
You should be aiming to start filming your music video as soon as possible in the September, even if it is just test shots. At the latest you should be starting to film by the 3rd week in September otherwise you will not get your video finished by Christmas.
You will be marked on your ability to
· Frame and shoot appropriate shots
· Use a variety of shot sizes and angles
· Use a variety of camera movement
· Select appropriate mise-en-scene like colours, costumes, locations, props etc
· Use a variety of film and photo editing transitions and effects, matching the pace of the cuts to the pace of the song as appropriate
· Choose appropriate and original images to accompany lyrics
· Contribute to all aspects of production and editing
Hints and Tips
· Find interesting and unique locations (avoid using the school like the plague!)
· Use lots of close-up shots
· Cast someone as the lead singer who looks as though they could actually be the person singing! (eg right age, style etc)
· Cast someone who can really act or is really confident in front of the camera because they must behave like a star
· Find places with beautiful light, or get some lights to make a place beautiful
· Experiment with editing effects but don’t make it too cheesy!
· Make sure that there is a clear link between your video, the digipak, and the advert for the digipak. Give your band / artist some brand identity.
During the production and editing of your music video you should all write at least 10 further blog entries about the process and choices you make. These entries should include screen grabs of your Final Cut editing windows or screen grabs showing choices you’ve made. Things you could discuss in these entries are:
· Problems during filming or editing and how you solved them
· How you got the shots you wanted
· Experiments you did with editing techniques or effects
· What has been tricky / easy that week
· How your time management has been
· What people have thought of your video so far, suggestions they make etc
You will be marked on your ability to
· Frame and shoot appropriate shots
· Use a variety of shot sizes and angles
· Use a variety of camera movement
· Select appropriate mise-en-scene like colours, costumes, locations, props etc
· Use a variety of film and photo editing transitions and effects, matching the pace of the cuts to the pace of the song as appropriate
· Choose appropriate and original images to accompany lyrics
· Contribute to all aspects of production and editing
Hints and Tips
· Find interesting and unique locations (avoid using the school like the plague!)
· Use lots of close-up shots
· Cast someone as the lead singer who looks as though they could actually be the person singing! (eg right age, style etc)
· Cast someone who can really act or is really confident in front of the camera because they must behave like a star
· Find places with beautiful light, or get some lights to make a place beautiful
· Experiment with editing effects but don’t make it too cheesy!
· Make sure that there is a clear link between your video, the digipak, and the advert for the digipak. Give your band / artist some brand identity.
During the production and editing of your music video you should all write at least 10 further blog entries about the process and choices you make. These entries should include screen grabs of your Final Cut editing windows or screen grabs showing choices you’ve made. Things you could discuss in these entries are:
· Problems during filming or editing and how you solved them
· How you got the shots you wanted
· Experiments you did with editing techniques or effects
· What has been tricky / easy that week
· How your time management has been
· What people have thought of your video so far, suggestions they make etc
STORYBOARDS & LYRICS
As a GROUP you should complete a full storyboard for your music video to illustrate exactly what’s going to happen throughout the video. Your storyboards must be detailed and include shot descriptions, shot durations, lyrics where possible, editing transitions etc As the typical shot in a music video lasts only 1-3 seconds, you will need a LOT of shots. Previous students have had storyboards with up to 30 pages! The storyboards should be hand drawn on blank templates available from us, and then scanned in and uploaded as images to your blog.
MISE-EN-SCENE
For this entry you should discuss how you are planning on using mise-en-scene in your music video. Remember that mise-en-scene includes costume, props, lighting, colour, location, make-up etc. You could discuss how these elements will:
· Attract, appeal to or entertain your audience
· Represent your band / artist
· Communicate the genre of your song
· Communicate a narrative or message
· Create a mood / atmosphere
You should include include pictures to illustrate your ideas.
· Attract, appeal to or entertain your audience
· Represent your band / artist
· Communicate the genre of your song
· Communicate a narrative or message
· Create a mood / atmosphere
You should include include pictures to illustrate your ideas.
REPRESENTATION IN YOUR VIDEO
For this entry you need to discuss how you plan on representing people / social groups within your music video. Obviously only discuss the social groups that are relevant to your video. Social groups might include: men, women, teens, children, adults, ethnic groups, different classes etc. For this it might be helpful to remind yourself about how you discussed representation in TV Dramas at AS Level. This entry could be a filmed discussion with your group or other multimedia option.
Discus how you will use camera, mise-en-scene, editing and other elements to represent the following in your video:
· Conventional representations (stereotypes)
· Representations that challenge stereotypes
· Positive and negative representations
· How will these representations appeal to your audience or promote the artist?
Discus how you will use camera, mise-en-scene, editing and other elements to represent the following in your video:
· Conventional representations (stereotypes)
· Representations that challenge stereotypes
· Positive and negative representations
· How will these representations appeal to your audience or promote the artist?
LOCATIONS LIST
As a GROUP make a detailed list of the locations you are going to use including the following for each one:
· Pictures / Video clips of the locations from different angles
· Information about access difficulties, restrictions, rules for using each location (eg lack of power points, lots of members of the public, dangerous hazards etc
· Information about how you will overcome any of these problems or ensure against any danger / health & safety issues etc..
· Pictures / Video clips of the locations from different angles
· Information about access difficulties, restrictions, rules for using each location (eg lack of power points, lots of members of the public, dangerous hazards etc
· Information about how you will overcome any of these problems or ensure against any danger / health & safety issues etc..
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